Brand StoryBrand StoryBrand Story

Designs change. Trends fade. Buttrust— trust is what lasts

R Decor began not with a product catalog, but with a promise. Our founder Shri Devesh Lathia walked into people’s homes not just to sell wallpaper or blinds — but to help them feel finished, settled, and proud of their space. No ads, no big showroom, just word of mouth and honest work.
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Designs change. Trends fade. Buttrust— trust is what lasts.

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That legacy still lives on.

When the next generation took over, we didn’t disrupt — we deepened. We expanded categories, modernized the process, and added systems — but we kept the one thing that mattered most: our reputation on every wall we touched
  • Construction Planning.
  • Project Analysis habits.
  • Smart House System
  • Client Collaboration.
  • Innovative Materials.
  • Interior Styling.

Mr. Devesh

Founder, R Décor
I’ve been working in this industry for over 30 years. From the days of hand-delivered wallpaper to now — one thing hasn’t changed: the value of trust. About 15 years ago, I formally started R Decor — to give structure to the values I had been working with all along: honest guidance, clean execution, and relationships over revenue. I didn’t build this company with advertising. I built it by showing up on time, recommending only what was needed, and ensuring clients never had to second-guess their decisions. Even today, that’s what we’re known for. And that’s what makes me proud — that R Decor has grown without ever losing its grounding.”

Rushabh Second Generation

Business Development, R Decor
“I didn’t plan to join the business — but when I did, I saw the quiet legacy my father had built. Clients trusted him not just for products, but for peace of mind. Today, I see my role as expanding that trust — into new cities, new formats, and newer generations of homeowners and designers. I want to build not just a business, but an institution — one that still runs on reputation, even in a digital world.”